Campbell's used a _____ strategy when it added 15 percent more rice to its Southwest Style Chicken Vegetable soup.
A) trading up
B) product alteration
C) product augmenting
D) trickle-up
E) trading down

Question

Quizplus · Accepted Answer

Adding more rice to its soup is an example of product alteration, as the company made a change to the existing product's composition or formula to enhance its appeal or functionality.

Campbell's Used a _____ Strategy When It Added 15 Percent