Thermotic Developments, Ltd. of Britain has developed a safe and reliable self-heating can for consumers who want hot coffee but are too busy to stop for a cup. Since the product is in the introductory stage of its product life cycle, Thermotic Developments can expect to:
A) have brand-loyal customers.
B) use a defensive positioning strategy.
C) have low levels of sales at first.
D) use intensive distribution.
E) have annually declining profits.

Question

Quizplus · Accepted Answer

During the introductory stage of a product life cycle, sales are typically low as the product is just being introduced to the market and awareness is still being built.