In 1990s, Gekkeikan introduced sake in self-heating cans to the Japanese market. It was the first product of its type for Japanese consumers. As a result, Gekkeikan _____ during the product's introductory stage.
A) attracted all classifications of product adopters
B) tried to create brand loyalty
C) was in the market-acceptance stage of its product life cycle
D) had to develop a market for its product
E) did all of the above

Question

Quizplus · Accepted Answer

Introducing a novel product like sake in self-heating cans means Gekkeikan had to develop a new market for this innovative offering, as it was the first of its kind for Japanese consumers.

In 1990s, Gekkeikan Introduced Sake in Self-Heating Cans to the Japanese