Whirlpool has recently developed a top-loading washer that saves from 7 to 17 gallons of water per full-size load and uses about 56 percent less electricity than other washers. Since this washer is significantly different from others currently on the market, Whirlpool will need to:
A) anticipate a large amount of immediate and direct competition from other washer manufacturers.
B) adopt a defensive positioning strategy.
C) seek to achieve low production costs through economies of scale.
D) design a promotional program to stimulate demand for the new product.
E) use a reinforcement promotion strategy.

Question

Quizplus · Accepted Answer

Given the uniqueness and efficiency of the new washer, Whirlpool should focus on designing a promotional program to stimulate demand for this innovative product, rather than worrying about immediate competition or adopting defensive strategies.

Whirlpool Has Recently Developed a Top-Loading Washer That Saves from 7