The fashion-adoption process reflects the influence of _____ on consumer buying behavior.
A) derived demand
B) culture, social class, and reference groups
C) demographics
D) behavior and usage
E) psychographics

Question

Quizplus · Accepted Answer

The fashion-adoption process is significantly influenced by culture, social class, and reference groups, as these factors shape consumer preferences, behaviors, and the likelihood of adopting new fashion trends.

The Fashion-Adoption Process Reflects the Influence of _____ on Consumer