When the adoption of a particular fashion flows downward through several socioeconomic classes, the process is called:
A) horizontal diffusion.
B) trickle-down.
C) trickle-across.
D) the decline stage of the product life cycle.
E) trading-down.

Question

Quizplus · Accepted Answer

The trickle-down theory suggests that fashion trends start at the top of a social hierarchy and gradually make their way down to lower socioeconomic classes. This process reflects how styles initially adopted by higher socioeconomic groups become popular among wider audiences over time.

When the Adoption of a Particular Fashion Flows Downward Through