When a fashion cycle is initiated in lower socioeconomic classes, then later becomes popular among upper socioeconomic groups, the process is called:
A) trading-up.
B) planned obsolescence.
C) trickle-up.
D) horizontal diffusion.
E) forward adoption.

Question

Quizplus · Accepted Answer

The process is called "trickle-up" because it starts in lower socioeconomic classes and moves upward to be adopted by higher socioeconomic groups. This is opposite to the more traditional "trickle-down" theory where fashion trends start in the upper classes and move downward.

When a Fashion Cycle Is Initiated in Lower Socioeconomic Classes