Concerns about protecting ourselves and our families from germs have spread simultaneously in nearly all of the social classes. Products to eliminate germs can be found in department stores, discount stores, supermarkets, and catalogs. Because these retail outlets appeal to a variety of social classes, the introduction of germ-fighting products illustrates the _____ concept.
A) barter
B) fashion acceleration
C) planned adoption
D) trickle-across
E) vertical diffusion

Question

Quizplus · Accepted Answer

The correct answer is D) trickle-across, which refers to the phenomenon where products, ideas, or trends spread horizontally across different social classes at roughly the same time. This is illustrated by the widespread availability and adoption of germ-fighting products across various retail outlets that cater to different social classes.

Concerns About Protecting Ourselves and Our Families from Germs Have