A local newspaper that adds three comic strips, a horoscope column, and a weekly gardening section is trying to gain more readers by trading up.

Name: A local newspaper that adds three comic strips, a horoscope column, and a weekly gardening section is trying to gain more readers by trading up.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

The newspaper is trying to gain more readers by diversifying its content, not by trading up, which would imply improving the quality or value of what is already offered.

A Local Newspaper That Adds Three Comic Strips, a Horoscope