The growth stage (sometimes called the pioneering stage) is the most risky and most expensive stage of the product life cycle.

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Quizplus · Accepted Answer

The introduction stage, not the growth stage, is typically the most risky and most expensive stage of the product life cycle, as it involves product development, market research, and initial marketing efforts to introduce the product to the market.

The Growth Stage (Sometimes Called the Pioneering Stage) Is the Most