Neither trading up nor trading down is an especially risky strategy because they are simply variations of the common line-extension strategy.

Question

Quizplus · Accepted Answer

Trading up (adding a higher-priced, higher-quality option) and trading down (adding a lower-priced option) involve significant risks such as diluting the brand's image or alienating current customers, which are not inherent in simple line extensions that stay within the brand's current market positioning.

Neither Trading Up nor Trading Down Is an Especially Risky