In March of 1908, Board, Armstrong & Company opened a plant in Alexandria, Virginia to make apple cider vinegar. It decided to use the brand name White House because it was located across the river from the Presidential mansion. In 1913, the company changed its name to National Fruit Product Company, and that is its name today. National Fruit is one of the largest apple growers in the United States. In its factory, it produces apple juice, apple sauce, apple cider vinegar, and apple butter, cinnamon apples, and spiced apple rings for consumers and companies in the food service industry.
-The creation of a calcium-enriched apple juice in addition to its regular apple juice is an example of a:
A) change in strategic marketing strategy.
B) mix extension.
C) change in organizational goals.
D) line extension.
E) product life cycle stage change.

Question

Quizplus · Accepted Answer

The introduction of a calcium-enriched apple juice alongside the regular apple juice represents a line extension, as it adds a new variant to an existing product line, offering more choices to consumers within the same product category.

In March of 1908, Board, Armstrong & Company Opened a Plant