In March of 1908, Board, Armstrong & Company opened a plant in Alexandria, Virginia to make apple cider vinegar. It decided to use the brand name White House because it was located across the river from the Presidential mansion. In 1913, the company changed its name to National Fruit Product Company, and that is its name today. National Fruit is one of the largest apple growers in the United States. In its factory, it produces apple juice, apple sauce, apple cider vinegar, and apple butter, cinnamon apples, and spiced apple rings for consumers and companies in the food service industry.
-For White House apple cider vinegar, National Fruit uses a defensive positioning strategy with an emphasis on promoting brand loyalty. Vinegar is probably in which stage of the product life cycle?
A) introduction
B) adoption
C) pioneering
D) maturity
E) market-acceptance

Question

Quizplus · Accepted Answer

The correct stage is maturity, as the emphasis on brand loyalty and defensive positioning strategy indicates that the product is well-established and facing competition, typical characteristics of the maturity stage of the product life cycle.

In March of 1908, Board, Armstrong & Company Opened a Plant