Why do new products fail?
A) They are given too much marketing support by their manufacturer.
B) They are poorly positioned in the market.
C) They are significantly different from products already on the market.
D) Consumers perceive the products as offering great value in relation to their prices.
E) All of the above are reasons why new products fail.

Question

Quizplus · Accepted Answer

New products often fail because they are poorly positioned in the market, meaning they do not meet the needs or expectations of the target market or are not differentiated clearly from competitors.

Why Do New Products Fail