A company should engage in a structured new-product development process in order to:
A) guarantee the success of the new product.
B) increase the likelihood of customer satisfaction with the new product.
C) develop the ideal marketing mix.
D) locate the perfect target market.
E) do all of the above.

Question

Quizplus · Accepted Answer

A structured new-product development process increases the likelihood of customer satisfaction by ensuring that the product meets customer needs and preferences through research and testing.

A Company Should Engage in a Structured New-Product Development Process