The development process for a new product should be guided by:
A) brainstorming.
B) concept testing.
C) an explicit new product strategy.
D) an examination of the external microenvironment.
E) the determination of a pricing strategy.

Question

Quizplus · Accepted Answer

An explicit new product strategy is essential for guiding the development process, ensuring that the product aligns with the company's overall goals and market needs.

The Development Process for a New Product Should Be Guided