More than half the market belongs to:
A) the early majority and the late majority categories.
B) innovator and early majority categories.
C) early majority category.
D) late majority category.
E) Early adopters and early majority categories.

Question

Quizplus · Accepted Answer

The early majority and the late majority categories together make up more than half of the market in the technology adoption lifecycle. The early majority are those who adopt innovations just before the average person, while the late majority are those who adopt innovations just after the average person. Together, they represent the largest segments of the market.

More Than Half the Market Belongs To