Melissa kept seeing ads about how easy it would be to color her hair. She had always wanted to see what it was like to be blonde. So she went to the store, bought a box of Preference by L'Oreal, and tried the product. Because she is at the _____ stage of the new-product adoption process, she is often heard asking her friends what they think about her blonde hair.
A) impact
B) evaluation
C) feedback
D) adoption
E) confirmation

Question

Quizplus · Accepted Answer

Melissa is in the confirmation stage of the new-product adoption process, where she seeks reinforcement of her purchase decision by asking her friends what they think about her new hair color.

Melissa Kept Seeing Ads About How Easy It Would Be