Mark Dent has just recently opened an Internet bank checking account. He is continually asking his friends if they think he made the right decision when he chose on-line banking. Mark is in which stage of the new-product adoption process?
A) impact
B) evaluation
C) feedback
D) adoption
E) confirmation

Question

Quizplus · Accepted Answer

Mark is in the confirmation stage of the new-product adoption process, where he seeks reinforcement of his decision and may continue to seek information to support his choice.

Mark Dent Has Just Recently Opened an Internet Bank Checking