Brian Snow, a florist, has just purchased a box of Aquafoam. For years he has used a product called Oasis, which is a type of foam. A piece of Oasis was cut to fill a vase, soaked in water, and then placed in the bottom of the vase. Flowers were stuck into the Oasis. One of the problems with Oasis is its tendency to crumble. According to what Brian has read, Aquafoam does not. Brian is eager to make his first arrangement with Aquafoam. In terms of the Aquafoam product, Brian is most likely in the _____ stage of the new-product adoption process.
A) awareness
B) evaluation
C) trial
D) information
E) interest

Question

Quizplus · Accepted Answer

Brian is in the trial stage because he has purchased Aquafoam and is about to use it for the first time to see how it works compared to Oasis.

Brian Snow, a Florist, Has Just Purchased a Box of Aquafoam