The diffusion of a new product is the process by which:
A) an individual determines whether to buy a new product.
B) an innovation is spread through a social system over time.
C) an innovation competes with existing products.
D) a new product is introduced to its life cycle.
E) competition enters a market.

Question

Quizplus · Accepted Answer

Diffusion of a new product refers to the process by which an innovation is communicated through certain channels over time among the members of a social system. This involves how the product spreads and becomes adopted by users, rather than the individual decision process (A), the competition with existing products (C), the introduction to its life cycle (D), or how competition enters a market (E).

The Diffusion of a New Product Is the Process by Which