The _____ of a new product is the process by which an innovation is spread through a social system over time.
A) osmosis
B) diversification
C) diffusion
D) differentiation
E) adoption

Question

Quizplus · Accepted Answer

The correct term is "diffusion," which refers to the process by which an innovation is communicated through certain channels over time among the members of a social system.

The _____ of a New Product Is the Process by Which