The _____ process is the decision-making activity of an individual through which an innovative new product is accepted.
A) osmosis
B) diversification
C) diffusion
D) differentiation
E) adoption

Question

Quizplus · Accepted Answer

The adoption process is the correct term for the decision-making activity through which an individual accepts an innovative new product. This process involves stages such as awareness, interest, evaluation, trial, and adoption.

The _____ Process Is the Decision-Making Activity of an Individual