Today Beau William read about PROGRAM, a once-a-month flea control tablet for dogs. He wonders if he could give his German shepherd one each month and if it would eliminate the flea problem his dog has had each summer. William is most likely in the _____ stage of the new-product adoption process.
A) awareness
B) trial
C) feedback
D) adoption
E) confirmation

Question

Quizplus · Accepted Answer

In the awareness stage, a consumer has become aware of the new product but lacks information about it. Beau William's situation fits this stage as he has read about the PROGRAM but is still gathering information on its effectiveness and suitability for his dog.

Today Beau William Read About PROGRAM, a Once-A-Month Flea Control