_____ is an ongoing, organized set of procedures and methods designed to generate, analyze, disseminate, store, and retrieve information for use in making marketing decisions.

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A marketing information system is a structured arrangement of people, equipment, methods, and procedures to generate, analyze, process, and distribute timely and accurate information for use by marketing decision makers to improve their marketing planning, implementation, and control.

_____ Is an Ongoing, Organized Set of Procedures and Methods