The research indicated that direct marketing activities would not be successful in several South American countries due to inadequate postal infrastructures, which have not even standardized addresses. The market researchers were engaged in _____, the final step of the marketing research process, when they determined the direct marketing company that had paid for the research had decided to go ahead with its ventures in those countries.

Question

Quizplus · Accepted Answer

Follow-up is the correct answer because it involves assessing the outcomes or decisions made after the research findings have been presented, in this case, the decision by the company to proceed with its ventures despite the research findings.

The Research Indicated That Direct Marketing Activities Would Not Be