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A Company That Manufactures Hair Dyes Wants to Know How

Question 115

Multiple Choice

A company that manufactures hair dyes wants to know how many men would color their gray hair if they could buy hair coloring systems through the mail, and no one would know they used such products. Since anonymity is an important part of getting truthful answers on this survey, the research company doing the marketing research should use:


A) the experimental method.
B) personal interview.
C) the observation method.
D) shopping mall intercepts.
E) mail surveys.

Correct Answer:

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