One of the U.S. Postal Service's first attempts at marketing research began when it was trying to determine which of the two versions of the Elvis stamp to produce. Eight hundred thousand people voted on which stamp they preferred. As a result the USPS was able to collect a(n) _____ with 800,000 names and addresses.

Question

Quizplus · Accepted Answer

The USPS collected a database with 800,000 names and addresses through the voting process, which allowed them to have a structured collection of data for future reference or use.