The Chicago Symphony Orchestra wants to identify its most loyal and dedicated patrons and create marketing efforts targeted to them. In its _____, the Chicago Symphony's researchers would have noted that the competition for patrons is intense for leisure activities, especially in Chicago where there are so many outlets for art enthusiasts.
A) situation analysis
B) socioeconomic audit
C) marketing audit
D) environmental audit
E) source analysis
Correct Answer:
Verified
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