The Management for a Company That Manufactures Antihistamines for Allergy

The management for a company that manufactures antihistamines for allergy sufferers chose to ignore the findings of a recent marketing research project. Which of the following is the most likely explanation for this action?

A) The project was completed too late to be useful.
B) Primary and secondary data were both used by the researchers.
C) A situation analysis was done before the informal investigation.
D) The informal investigation was done before any of the formal investigation.
E) Primary data were gathered after secondary information was collected.