Gold Love Tokens is a company that manufactures and distributes roses, leaves, and other types of flowers that have been dipped in 24K gold. Sales for the last three-quarters have been stagnant. When the owner of the company did several phone interviews with retailers who carry her company's product line, she was engaged in:

Question

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The owner conducting phone interviews with retailers to understand the reasons behind stagnant sales is an example of an informal investigation. This approach is less structured and more exploratory in nature, aimed at gathering preliminary insights.

Gold Love Tokens Is a Company That Manufactures and Distributes