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Once Robert Has Planned and Conducted the Formal Investigation to Determine

Question 179

Multiple Choice

Once Robert has planned and conducted the formal investigation to determine how people select which diapers to buy for their infants, his next step in the marketing research process is to:


A) determine the relevant hypotheses about parents and how they treat their infants.
B) examine ads from Parenting magazine.
C) analyze the data and present a report to the firm's diaper division manager.
D) redefine the objectives of the marketing research project.
E) compare primary and secondary data to determine which are more useful.

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