In March of 1908, Board, Armstrong & Company opened a plant in Alexandria, Virginia to make apple cider vinegar. It decided to call its use the brand name White House because it was located across the river from the Presidential mansion. In 1913, it changed its name to National Fruit Product Company, and that is its name today. In 1999, the company conducted focus groups of young mothers in North Carolina and Florida to determine it label improvements would allow it to more effectively market its apple juice.
-A _____ would have revealed to the National Fruit Product Company that its target market wanted to know that its apple juice was 100 percent pure and made from fresh apples not concentrate-information not readily determined from the label at the time the research was conducted.

Question

Quizplus · Accepted Answer

A situational analysis would have revealed to the National Fruit Product Company that its target market wanted to know that its apple juice was 100 percent pure and made from fresh apples not concentrate-information not readily determined from the label at the time the research was conducted.

In March of 1908, Board, Armstrong & Company Opened a Plant