Marketing Researchers Who Rely on Secondary Data Risk

Marketing researchers who rely on secondary data risk:

A) spending too much time finding secondary data.
B) wasting a great deal of time directing how the secondary data should be gathered.
C) jeopardizing the whole project because secondary data are so expensive.
D) the potential of making errors in their surveys.
E) having no control over how, when, by whom, or why the data were collected.