A multiple buying influence:
A) creates form, time, possession, and place utility.
B) exists only in medium- and large-sized organizations.
C) refers to the geographic proximity of manufacturing firms.
D) describes the participation of various individuals in the buying decision.
E) refers to the number of sales people that compete for a buyer's attention.

Question

Quizplus · Accepted Answer

Multiple buying influence refers to the situation where several individuals within an organization participate in the buying decision process, each potentially with different roles and priorities.

A Multiple Buying Influence