Many marketers approach marketing as a series of links between buyers and sellers. This is called the _____ approach.
A) disintermediation
B) reciprocal
C) linked distribution
D) value mix
E) supply chain

Question

Quizplus · Accepted Answer

The correct term is "supply chain." This approach views marketing as a series of interconnected entities and processes that move a product from the supplier to the customer, emphasizing the importance of each link in the chain in adding value and facilitating the exchange.

Many Marketers Approach Marketing as a Series of Links Between