Straight rebuys are:
A) usually routine purchases with no real consideration of alternative products.
B) likely to involve more buy phases than new-task buying.
C) highly influenced by the seller's promotional activities.
D) likely to involve the upper management echelon.
E) more complex than modified rebuys.

Question

Quizplus · Accepted Answer

Straight rebuys are typically routine purchases that do not require significant consideration of alternative products, as they often involve repurchasing goods or services that have been bought previously and have met the buyer's needs.

Straight Rebuys Are