On which element of the promotional mix do sellers of business products place a greater emphasis than do sellers of consumer products?
A) sales promotion
B) advertising
C) publicity
D) public relations
E) personal selling

Question

Quizplus · Accepted Answer

Sellers of business products often place a greater emphasis on personal selling due to the complex nature of their products and the need for direct interaction to explain and customize their offerings for individual business customers.

On Which Element of the Promotional Mix Do Sellers of Business