The three types of _____ are new-task buying, straight rebuy, and modified rebuy.
A) purchase agendas
B) buying motives
C) purchasing cycles
D) buy classes
E) purchase phases

Question

Quizplus · Accepted Answer

These are known as "buy classes" in marketing, which categorize the types of purchasing situations businesses encounter. New-task buying involves a purchase decision regarding a product or service for the first time. Straight rebuy is a routine purchase of items that a business has previously bought. Modified rebuy is when a business buys goods that have been purchased previously but changes either the supplier or some element of the previous order.

The Three Types of _____ Are New-Task Buying, Straight Rebuy