When a business organization makes a first-time purchase of a major product that will perform some new function, this purchase will most likely be a _____ purchase.
A) specialty
B) straight rebuy
C) reciprocity
D) modified rebuy
E) new-task buying

Question

Quizplus · Accepted Answer

New-task buying occurs when a business organization makes a first-time purchase of a product to perform a new function. This involves a higher level of decision-making and information gathering compared to repeat purchases.

When a Business Organization Makes a First-Time Purchase of a Major