The supply chain approach:
A) leads to a recognition and understanding of the roles played by all the parties involved in successfully . bringing a product to market.
B) treats marketing activities as a series of links between buyers and sellers.
C) is an important dimension of the buyer-seller relationship.
D) considers the roles of suppliers, producers, distributors, and end users to see how each adds value to and benefits from the final product.
E) is accurately described by all of the above.

Question

Quizplus · Accepted Answer

The supply chain approach encompasses understanding the roles of all parties involved in bringing a product to market, views marketing activities as interconnected links, is a key aspect of buyer-seller relationships, and considers how each participant in the supply chain adds value to and benefits from the final product.

The Supply Chain Approach