The _____ is composed of family, friends, and acquaintances who directly or indirectly provide information about products.
A) commercial information environment
B) promotional mix
C) the fifth element of the marketing mix
D) social information environment
E) culture

Question

Quizplus · Accepted Answer

The social information environment consists of family, friends, and acquaintances who can influence an individual's decisions about products through direct or indirect communication. This environment plays a crucial role in the dissemination of information and opinions about products and services.

The _____ Is Composed of Family, Friends, and Acquaintances Who