In terms of consumer behavior, culture is:
A) a complex of symbols and artifacts created by a society and handed down from generation to generation.
B) a force that determines our instinctive actions.
C) inherent in each individual at birth.
D) a concept that deals more with the individual than with the group.
E) narrower in scope than the concept of social class.

Question

Quizplus · Accepted Answer

Culture encompasses symbols, beliefs, values, and artifacts that are shared within a society and transmitted across generations, influencing behaviors and practices. It is not inherent at birth but learned, and it pertains to groups rather than individuals, making it broader than social class.

In Terms of Consumer Behavior, Culture Is