Situational influences:
A) act as balances between our id and our ego.
B) are factors in the immediate purchase environment that affect our behavior.
C) are unaffected by individual perceptual variances.
D) lead to habitual buying and brand loyalty.
E) are one of the four fundamental factors of the learning process.

Question

Quizplus · Accepted Answer

Situational influences refer to the external factors present in the immediate environment where a purchase decision is made, which can affect consumer behavior. These include the physical environment, social surroundings, time factors, the purpose of the purchase, and the buyer's momentary mood and condition.

Situational Influences