Delicatessens that offer free samples of sausages, crackers, and homemade breads are operating on the principle that buying behavior is affected by:
A) intrinsic values.
B) attitude.
C) subcultural influences.
D) demographics.
E) situational influences.

Question

Quizplus · Accepted Answer

Delicatessens offering free samples are leveraging situational influences to affect buying behavior, as the immediate experience of tasting the product can positively influence a customer's decision to make a purchase.

Delicatessens That Offer Free Samples of Sausages, Crackers, and Homemade