William and Joseph were going to see the newest Steven Spielberg movie when they saw that the line to buy tickets for that movie went around the block and was growing longer. They decided to wait till the movie came out on DVD. The decision not to patronize the theater illustrates the influence of _____ on buying behavior.
A) physical surroundings
B) regional population distributions
C) the target market
D) the terms of the purchase
E) the objective of the purchase

Question

Quizplus · Accepted Answer

The decision was influenced by the physical surroundings, specifically the long line and crowded conditions, which deterred them from buying tickets at the theater.

William and Joseph Were Going to See the Newest Steven