While at the National League playoffs, Mike purchased a foam finger that said the Atlanta Braves were "1," a large poster of the Braves' pitching staff, and a baseball cap for almost $45 because he was caught up in the excitement of a win. The souvenir dealers at Atlanta's Turner Field understand the influence of the _____ on buying behavior.
A) time dimension
B) terms of the purchase
C) product availability
D) mood of buyer
E) objective of the purchase

Question

Quizplus · Accepted Answer

The mood of the buyer, influenced by the excitement of a win, can significantly impact buying behavior, leading to impulse purchases like souvenirs at a sports event.

While at the National League Playoffs, Mike Purchased a Foam