_____ is the customer's perception of all the benefits of a product weighed against all the costs of acquiring and consuming the product.
A) Quality
B) Revenue
C) Price
D) Value
E) Economy

Question

Quizplus · Accepted Answer

Value is the correct answer because it represents the customer's assessment of the product's benefits versus its costs, encompassing not just the purchase price but also the experience and utility derived from the product.

_____ Is the Customer's Perception of All the Benefits of a Product