Which of the following statements about value is true?
A) Marketers are defining value creation more broadly than just the lowest possible prices.
B) The determination of value is distinctive for each individual.
C) Value means more to the buyer than the amount of money charged for a product.
D) The way a customer values an item is determined by both its functional and psychological benefits.
E) All of the above statements about value are True.

Question

Quizplus · Accepted Answer

All the statements accurately describe aspects of how value is perceived and created in the context of marketing and consumer behavior. Marketers indeed view value creation beyond just pricing, focusing also on the overall benefits and experiences products provide. Value is subjective and varies from person to person, encompassing more than just the monetary cost, and includes both functional and psychological benefits.

Which of the Following Statements About Value Is True