The manager of the Yazoo City Catfish Producers knows the market for its catfish is geographically quite Large. Price and supply conditions vary considerably from season to season. Since Yazoo City can sell its catfish only a few months each year, it does not need continuous market representation. The catfish producers should use a:
A) selling agent.
B) manufacturers' agent.
C) drop shipper.
D) broker.
E) commission merchant.

Question

Quizplus · Accepted Answer

Brokers are best suited for situations where a firm, like Yazoo City Catfish Producers, operates in a large geographic market with varying price and supply conditions and does not require continuous market representation. Brokers specialize in bringing buyers and sellers together for a transaction and are ideal for businesses that sell products only seasonally.

The Manager of the Yazoo City Catfish Producers Knows the Market